Comms Connect Live – Agenda

Mobile is one of the most exciting opportunities in the Channel, and Giacom is here to help you make the most of it. Whether you’re new to selling mobile or already active, this session will show you how to unlock new revenue streams, attract customers, and strengthen relationships. We’ll introduce Giacom’s Channel-leading mobile portfolio – from Wholesale Mobile for high-margin MRR, to Network-Billed Mobile with upfront cash and revenue share, and IoT-powered Smart Mobile Data. Plus, discover our Partner Success Programme, designed to support you from day one through to your first order and beyond. Joining us is EE, our Platinum sponsor, to showcase the power of the UK’s best network and how their solutions can transform end-customer businesses. Don’t miss this chance to reinvent mobile for your business!

This session introduces you to the Microsoft ecosystem and shows how to practically begin building and selling Microsoft‑based solutions. We’ll cover the core components of Microsoft, the opportunity, and the essential steps to getting started as a Microsoft partner. Attendees will leave with a clear understanding of where Microsoft fits in an SMB offering, why packaging services is important, and how to turn Microsoft capabilities into real commercial routes to revenue.

Security is no longer optional – it’s a strategic imperative. With mobile devices often overlooked in security conversations, the risk to end customers is growing. In this session, we’ll explore why mobile security is a huge opportunity for Channel partners and how you can turn it into a revenue driver. Whether you’re an MSP selling cloud-based security or a mobile reseller, we’ll show you how combining mobile airtime with advanced security solutions creates a powerful, differentiated offering. For partners selling neither, this is your chance to learn more and jump in to win new business. Hosted by Alex Mawson, Mobile Product and Marketing Director, alongside Giacom Cloud experts Matt Murray and James Graves, who will share insights into Security and Microsoft Intune UEM. Plus, hear from our event sponsor Samsung, showcasing their market-leading Knox security platform. Join this open Q&A to learn how to protect customers, build trust, and grow your business.

Led by Evolution Capital, this session demystifies mergers and acquisitions for technology businesses. It will cover the fundamentals of building a scalable, profitable organisation that attracts investment or achieves a successful exit. Partners will gain practical insights into valuation drivers, strategic planning, and how to position their business for long-term success. Whether you’re considering acquisition, preparing for sale, or simply aiming to future-proof your company, this workshop provides actionable guidance from experts who specialise in the ICT sector.

Mobile is often treated as an add-on, but it’s a critical part of the SMB technology stack and one of the most profitable growth areas for the Channel. MSPs have a significant opportunity to capture the mobile market, increase recurring revenue, and deliver more value to customers. In this session, Head of MSP Mobile, Liam Longley, and Aaron Saroe, Strategic New Business Manager in Cloud, will share why mobile should be at the forefront of your roadmap. You’ll learn about Giacom’s new MSP Mobile proposition, powered by the O2 network, designed specifically for MSPs, and how dedicated enablement, managed sales, and marketing support will help you onboard and win deals quickly. You’ll also hear from a Giacom partner who has successfully integrated mobile and cloud into their portfolio, and from our event sponsor, O2, who will be offering insight into the mobile market and why it’s such an essential tool for SMBs.

oin us for an interactive 30-minute session focused on practical marketing strategies to help you grow your business. We’ll show you how to leverage Giacom’s marketing support and adopt a content-first approach that resonates with your customers. Discover how AI can become a powerful marketing resource, enabling you to create targeted content that speaks directly to different customer types. When your content shows you truly understand your customer’s needs, you build trust and authority and drive engagement. Leave with actionable ideas and proven techniques to strengthen your marketing and make your website a destination for existing and new customers. Don’t miss this opportunity to gain fresh insights and practical tools to elevate your marketing game!

Cellular IoT is one of the most exciting and underutilised opportunities in the UK Channel, with demand accelerating across sectors such as logistics, utilities, retail, hospitality, and smart infrastructure. In this breakout session, Giacom’s Mobile experts Tony Miller and Alex Stephens, alongside Dan Cunliffe, Managing Director at Pangea, will explore market trends, real-world deployments, and how you can turn IoT into a profitable revenue stream. Join us to discover how we can help you identify new ways to build IoT pipeline within your base. We’ll discuss complementary solutions that fit seamlessly with existing portfolios, as well as strategies to uncover upgrade potential within your customer base. Whether you’re new to IoT or looking to expand your offering, this is your chance to challenge assumptions, lead the conversation, and seize the full potential of Cellular IoT.

Ready to scale your business? Your software stack isn’t just technology; it’s the engine of growth, efficiency and valuation. In this session, we’ll explore proven digital transformation principles that help MSPs scale operations, unlock new revenue streams and become more attractive to investors. Learn how automation, integration and data-driven practices can transform your business and provide a blueprint for success.