Meet the experts

James Baker
Managing Director – Cloud
Giacom

Bio
With nearly 25 years’ experience working in the software and hardware sector, James joined Giacom in September 2022, and he now leads our Cloud division.

Previously, James worked as the Alliances & Marketing Director at Softcat plc, and as a member of their UK Executive management team. He joined Softcat in April 2014, and was responsible for managing partner relationships, maximising marketing opportunities, and driving the growth of new business and technologies.

Host

Nathan Marke
Chief Operating Officer
Giacom

Bio
Nathan is Chief Operating Officer of Giacom, responsible for ensuring the company continuously offers its partners exceptional customer service through its business operations. Nathan also leads Giacom’s marketing, is responsible for brand and positioning and is a key contributor to business strategy.

Charlie Harris
Senior Partner Development Manager
Microsoft

Bio
Charlie is a seasoned Partner Development Manager with over 15 years in the IT Channel, including a decade at Microsoft supporting partners and SMBs. Passionate about empowering small businesses, Charlie excels in helping them leverage technology to drive growth. Known for building strong relationships and delivering results, Charlie is dedicated to driving innovation and success.

Andy Porter
Partner Technology Strategist
Microsoft

Bio
With almost 15 years of experience in the partner ecosystem, Andy represents Microsoft GPS as a Partner Technology Strategist. Leaning on his technical experiences and strategic mindset to work with Microsoft Partners on commercial growth, tech strategy, and customer success. Andy is passionate about simplifying technology to help businesses successfully transform their organisation and the service offerings they have the opportunity to develop in the future.

Richard De La Torre
Technical Marketing Manager
Bitdefender

Bio
As a Technical Marketing Manager for Bitdefender, I view my role as more of a science communicator for cyber security topics and concepts. I strive to share information on how the cyber security landscape is evolving, and I work to help organisations prepare for emerging threats. I have almost 30 years in IT and a decade in cyber security. I’m a student of history and keep a keen eye on technology’s potential to affect the present and future of societies.

Markus Bauer
Senior Partner Evangelist, EMEA
Acronis

Bio
With over 25 years in the IT industry, Markus brings extensive expertise in Business Development, Marketing, Sales, and Distribution. He has held multiple Sales and Channel roles, sharing technical insights with partners and expanding Channel Business as a trusted resource for suppliers and partners alike.

At Acronis, Markus drives strategy and shares his knowledge with partners, customers, and resellers across all Channel levels. He leads Acronis trainings and workshops throughout EMEA.

Nihil Morjaria
Chief Revenue Officer
usecure

Bio
Nihil joined the usecure team in 2018 and has overseen the global sales operations throughout the company’s rapid growth across the IT channel, helping MSPs boost their service value and secure their clients through usecure’s Human Risk Management platform

Mark Deakin
Sr. Sales Engineer
SkyKick

Bio
Mark started working in IT over 20 years ago. During that time, he’s had several roles including a 17-year stint at Microsoft. He now works independently, with software vendors including Microsoft and SkyKick. His passion has always involved working with partners, not only helping them solve technical problems but also helping them mature as a partner.

Jake Regan
Senior Solutions Consultant
Opentext Cybersecurity

Bio
Jake is a Senior Solutions Consultant specialising in empowering MSPs to strengthen their cyber security services with a cutting-edge, cloud-based platform. Jake’s expertise spans SOC, SIEM, SOAR, Threat Hunting, and Vulnerability Management. Jake collaborates closely with partners to assess and elevate their cyber security portfolios, offering strategic guidance and technical insights.

Neil Tovey
Partner Manager, EMEA
Exclaimer

Bio
With 25 years’ experience in IT Sales and Sales Management Neil has a proven track record in both new business and key account management. His whole career has been focused around B2B engagements. selling solutions in all areas of IT working with clients from SMB up to large corporates.

Chris Aylott
Head of Cloud Market – Tools
Giacom

Bio
As Head of Cloud Market Tools at Giacom, Chris drives the development of software tools for billing, provisioning, and automation. With 20 years in tech, Chris brings expertise in user experience and product strategy. His leadership aligns Giacom’s product strategy with business goals, advancing solutions for channel partners.

Lindsey Dobson
Head of Cloud Market – Marketplace
Giacom

Bio

As Head of Cloud Market, Lindsey brings over 20 years of industry experience to drive growth and success for Giacom’s Marketplace. With a passion for innovation and a partner-centric approach, Lindsey is dedicated to positioning Giacom’s Marketplace as the top choice in a highly competitive landscape. Her proactive leadership and partner-focused approach keep Giacom competitive and innovative in a dynamic landscape.