Giacom and Sky Business Wholesale Announce New Broadband Solution with Easy Switching

Giacom and Sky Business Wholesale, held an exclusive partner event at Sky’s campus on 22nd January to announce the first phase of the launch of Sky Business Wholesale’s innovative broadband solution.

Initially available exclusively to Giacom’s partner network, this innovative solution addresses some of the most common challenges faced during broadband migrations, delivering a hassle-free, efficient experience that benefits both partners and their end customers.

Unlike traditional broadband migrations that require engineer visits and hardware replacements, Giacom’s Easy Switching eliminates these steps and is exclusively available with Sky Business Wholesale broadband. With remote router authentication, there is no need for reconfiguration or new equipment. This approach dramatically reduces downtime, with trials showing transition times of between 30 seconds to three minutes, minimising disruption for customers and significantly lowering operational costs for resellers.

This solution will leverage Sky’s network capabilities, including 100Gb capability, 55Tbps backhaul capacity, 2,800 Ethernet-enabled exchanges, and 24/7 in-house management. The network’s powerful infrastructure ensures reliability and scalability, making it an ideal choice for businesses undergoing mass migrations as the UK transitions to All-IP. Partners will benefit from a streamlined product set, managed end-to-end by Sky Business Wholesale, including routing and IP addressing, all designed to enhance efficiency and support future growth.

The product will be available exclusively via Giacom’s Cloud Market portal, and is supported by a comprehensive self-service order journey, simplifying how partners order and provision broadband for their customers. Partners will be able to check availability, manage inflight orders, modify care levels, and even run diagnostics such as line tests and outage checks, all from a single platform. Additionally, Giacom’s All-IP Managed Service (AIMS) provides partners with tailored migration plans, base analysis, and order management, ensuring a smooth transition to the future of connectivity.

Damian Saunders, Managing Director of Sky Business Wholesale, commented: “Sky Business Wholesale broadband is an innovative solution for resellers and MSPs. By combining Sky’s high-performance network with Giacom’s trusted relationships in the wholesale market, we’ve created a solution that simplifies mass migrations, reduces costs for partners, and delivers an exceptional customer experience. This builds on the strengths of our existing partnership with Giacom, and we look forward to expanding our portfolio together.”

Speaking on behalf of Giacom, Dale Parkinson, Managing Director – Connectivity, added: “This is a game-changing product for All-IP transformation and new fibre connections from legacy assets, as well as for the future of strategic connectivity in the UK. What sets this solution apart is its ability to transform legacy connections more effectively, quickly, and with less disruption for end users than anything else in the industry. It’s faster, more cost-effective, and provides our partners with a significant differentiator when competing for new business.

“The combination of Sky’s powerful network and their innovative, service-driven approach – together with Giacom’s channel expertise, partner support, and our automated Cloud Market order journey – creates an unparalleled experience for partners. By simplifying the migration of legacy assets, we’re enabling end users to embrace cutting-edge digital services and repositioning fibre as the key digital enabler for small businesses in the UK. We’re proud to be leading the charge with this industry-first solution.”

This solution marks a significant step forward for Giacom and Sky Business Wholesale. Together, these innovations aim to deliver unmatched value to partners and their customers.