Giacom Imagine Nation Partner Event Returns for 2025

The festival-themed Giacom Imagine Nation partner event made a spectacular return on 26 June, drawing 1,000 channel partners for an unforgettable evening of music, networking and celebration, all set against the iconic backdrop of London’s Southbank and the London Eye.

Watch the highlights video to see what made the Giacom Imagine Nation partner event so special.

Now in its second year, the Giacom Imagine Nation partner event has quickly become a must-attend event in the channel calendar. Unlike traditional trade shows or exhibitions, the Giacom Imagine Nation partner event focuses purely on building community through shared experiences. With no sales decks, presentations or pitches, the focus was once again on pure enjoyment. This year’s festival took things up a notch with the addition of a VIP Sponsor and Press area.

Guests explored two immersive areas, The Pier and The Dock, with an eclectic schedule of performances. The Pier hosted a packed line-up of crowd-pleasing tribute acts including Elvis, the Spice Girls, Oasis and Madness. The Dock brought the energy with electrifying sets from resident DJ’s and the nostalgic antics of Kevin & Perry.

Returning by popular demand, Barrioke, the karaoke phenomenon hosted by Shaun Williamson, headlined The Pier, inviting guests to belt out classics alongside “Barry from EastEnders” himself. Meanwhile, Guilty Pleasures closed out The Dock with a blast of nostalgic retro anthems and glitter-fuelled mayhem.

Terry O’Brien, CEO at Giacom, said: “Imagine Nation isn’t your typical industry event. It’s built around one simple idea – showing our appreciation to the partners we work with all year round and giving them a great day out. Yes, we’re here to help our partners grow, scale and build more profitable businesses, but we also want to be a business that’s enjoyable to work with.”

“A huge thank you to everyone who joined us and to our brilliant sponsors – Microsoft, CityFibre, Sky Business Wholesale, BT Wholesale, Acronis, Barracuda, Connectwise, Pangea, usecure, and Virgin Media Business – for helping to make the night such a success.”