Where is SMB Tech Spend Heading in 2026 and How MSPs and Resellers Can Profit From It?

Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unveil the latest 5-year forecast for SMB technology investment.

A must-attend session for anyone wanting to shape their strategy, go-to-market plans, product development, or sales execution in the SMB space.

This session will highlight:

• Where the growth is globally and for UK SMBs.
• How MSPs and resellers can capture it profitability.
• For the first time: SMB spend on AI – what it means for you.

Speakers:

• Nathan Marke: Chief Operating Officer at Giacom
• Karthik Pannala: Principle Analyst at Analysys Mason