AI Brands Shaping the Future
AI Brands Shaping the Future
Time to read
4 minutes
Date published
July 2025
In the rapidly evolving world of AI-powered devices, four tech giants are leading the way, developing unique AI models that can cater for a wide range of user needs. Here’s an overview of what’s on offer…
Artificial intelligence (AI) is transforming the technology landscape. Nowhere is this more apparent than in device manufacturing, where leading tech companies are competing to integrate the most advanced AI capabilities into their latest smartphones, tablets and laptops.
Each of these AI ecosystems offers its own unique set of tools designed to enhance user experience in a range of areas, from content creation and workflow optimisation to collaboration and communication. We thought it would be useful to take you through the key features and benefits of each of the four market-leading AI models, so that you can offer the best advice and support to your customers in choosing the right solution.
Samsung Galaxy AI
Galaxy AI takes the smartphone and tablet user experience to the next level. It’s built to maximise productivity without increasing workload, helping users shortcut repetitive tasks and enhance their productivity.
Connect with colleagues and customers across languages, cultures and devices
With Note Assist users can effortlessly jot down notes, which are automatically formatted, summarised, organised and enriched with follow-up actions. Transcript Assist enables every detail of a meeting or conversation to be captured. It also features a Live Translate option, which automatically converts conversations into a shared language in real time.
New ways to improve productivity
Using Circle to Search with Google, users can instantly launch a Google search simply by circling text or an image. It’s a fast track to relevant answers, summarised and enriched by the power of AI. Smart content creation tools such as Photo Assist provide the capability to turn ideas into impressive presentations.
From financial services to retail, Galaxy AI is empowering businesses to work smarter, not harder. Whether it’s improving customer engagement, enabling remote working or streamlining workflows, it’s a valuable tool, particularly for SMBs with limited resources.
Google Gemini
Gemini is a new kind of AI assistant, built from the ground up with advanced language understanding and reasoning. It’s a major advance in how mobile phone users interact with AI. Because Gemini can understand natural language, you can talk or write to it just as you would to a human personal assistant.
Chat with Gemini to boost creativity and productivity
Gemini can help with all kinds of tasks, such as preparing a customer presentation, debugging code or writing an engaging social media post. For more complex projects, there’s Gemini Advanced, which provides priority access to Google’s next-generation AI, including high-quality video production and a Deep Research tool.
Apple Intelligence
Built into iPhones, iPads and Mac PCs, Apple Intelligence helps users write, communicate and get things done effortlessly. With enhanced language capabilities, you can summarise a meeting in seconds, get the short version of a detailed group thread and minimise unnecessary distractions with prioritised notifications.
Designed to safeguard user privacy, Apple Intelligence draws on personal context without allowing access to personal data. It’s integrated into the core of the iPhone, iPad and Mac through on-device processing. So, it’s aware of the user’s personal information without actually collecting it. With Private Cloud Compute, it can draw on larger server-based models, running on Apple silicon, to handle more complex requests securely.
Microsoft Copilot
Featuring advanced Neural Processing Units (NPUs), AI-powered laptops can make the most of the Windows 11 operating system, delivering faster data processing, advanced threat detection and a more personalised user experience.
Accessed directly from the Windows taskbar, Copilot is a productivity-focused conversational chat interface that enables users to search for information, generate text such as emails and summaries, and create images based on text prompts.
Copilot is embedded in popular Microsoft 365 apps, such as Word, Excel, PowerPoint, Outlook and Teams (for a license fee). It also seamlessly integrates with the clipboard and provides the ability to drag and drop images to provide rich interaction, empowering users to work faster and smarter.
In a recent survey of SMBs by Salesforce, 78% of respondents said that AI will be a game-changer for their company and 91% of those already using AI said that it boosts their revenue. 78% of growing SMBs plan to increase their AI investment and 81% of SMB leaders said they would spend more on technology from trusted vendors.
With major tech brands driving the development of ever more sophisticated AI models and creating a wealth of choice, it’s time to start talking to your customers about the benefits of upgrading to AI-powered devices.
Support your customers with the power of AI. Check out Giacom’s lineup of AI-ready devices in our Hardware Store. Call us on 03304 333 888 or email [email protected].