Barracuda Discover 26: Key takeaways and what MSPs need to know

Barracuda Discover 26: Key takeaways and what MSPs need to know

Time to read

3 minutes

Author

Security Practice Team

Date published

June 2026

We were delighted to return to Barracuda Discover 26, held in Malta in May, bringing together partners from across EMEA to explore the future of security and the channel.

For MSPs, events like Discover aren’t just about updates, they provide a clear view of where the market is heading and how to align your services for growth.

Accelerating as ONE: Simplicity that scales

Barracuda’s leadership, including CEO Rohit Ghai, focused on a clear message: Accelerating as ONE.

This centres on simplifying how MSPs work with Barracuda, bringing everything together through the Barracuda ONE platform.

For MSPs, the benefit is straightforward:

  • Easier access to tools, products and sales resources
  • A more joined-up way to deliver and manage services
  • Stronger alignment with a channel-first model

Less complexity means more time to grow your business and support your customers.

From security to resilience

A key shift across the event was the move from security to cyber resilience.

Customers aren’t just focused on prevention anymore – they want confidence they can recover quickly when something goes wrong.

This creates a clear opportunity for MSPs to:

  • Lead with resilience-led conversations
  • Expand into backup, identity and recovery services
  • Deliver higher-value, outcome-driven offerings

Barracuda is supporting this with updated sales plays and partner resources, making it easier to position and sell these services.

AI is now part of the service stack

AI was front of mind, shaping both the threat landscape and how MSPs respond.

The direction is clear: AI is becoming part of everyday managed security.

MSPs that act early can:

  • Improve efficiency without increasing overhead
  • Speed up detection and response
  • Stand out in a crowded market

A stronger partner voice

This year’s smaller, regional breakout sessions gave partners more influence over Barracuda’s roadmap.

What this means for MSPs:

  • Your feedback directly shapes product direction
  • Solutions better reflect real-world needs
  • You’re closer to the vendor when it comes to innovation

Taking solutions to market

Barracuda also introduced new incentives and ready-to-go solutions.

This includes identity and resilience bundles, with Entra ID backup starting from £1 per user per month.

For MSPs, this gives you a simple way to:

  • Expand your security portfolio
  • Increase margin with bundled services
  • Meet growing demand for identity protection

Recognising partner success

We’re proud to have been named Distributor of the Year – Northern Europe, highlighting the strength of our partnership with Barracuda and the success of our partners.

What’s next

Barracuda’s momentum continues beyond Discover, with Tech Summit marking its 20th year.

If you want to stay close to the latest in security and services, it’s well worth getting involved.

Interested in joining us next year?

Start building your Barracuda offering with Giacom, get in touch with our Security Practice team at cybersecurity@giacom.com.