EE Everyway: a new era for Wholesale Mobile

Time to read

4 minutes

Date published

April 2026

The inclusion of EE in our Wholesale Mobile proposition is a huge boost for the Channel. And we’ve backed it up with an innovative, flexible set of tariffs that responds directly to the needs of your customers.

The Wholesale Mobile market is evolving rapidly. And so are customer expectations. SMBs want performance and reliability, but they also want flexibility and the ability to adapt their plans without hassle, additional admin or unnecessary expense. That means you need solutions that are easier to sell and easier to manage, with built-in commercial versatility.

At Giacom, we’ve always prided ourselves on delivering exactly what the market needs. We combine a spirit of innovation with strong practicality, using our experience and expertise to design solutions that take into account the opportunities and challenges faced by SMBs in today’s fast-moving, super-connected world.

Built with decades of experience in the Mobile market and direct feedback from our partners , EE Everyway has been designed to take the power and reliability of the industry-leading EE mobile network and combine it with a tariff structure that offers real choice, adaptability and control. This new product suite provides a strong platform on which to build business, unlocking new revenue opportunities with one of the most in-demand mobile networks in the UK.

What makes EE Everyway different?

At Giacom we know that there’s a huge variety of SMBs out there, with differing aims and needs. That’s why a one-size-fits all mobile proposition for our partners simply wasn’t going to work. We know our partners need to be able to match the right plan to the right customer, without putting undue pressure on profitability and business continuity.

EE Everyway stands apart from other Channel wholesale mobile offerings. It combines innovative thinking with choice, network performance and intelligent tariff structuring in a single, simple proposition that’s fully integrated into our Cloud Market digital platform.

Choose from three tariff plans

Available on both 30-day and 24-month terms, EE Everyway offers a convenient choice of three tariff plans to suit a wide range of businesses:

The entry-level Standard tariff is a simple and reliable mobile plan that includes calls, SMS and data, plus roaming and bolt-on capabilities. It delivers the classic mobile experience for everyday users and is the perfect fit for partners who want simplicity without compromise.

The Aggregated tariff features all the benefits of the Standard option, with the bonus feature of shared data across multiple users with the same allowance. It’s the smart choice for team working, multi-device users and organisations with variable data usage across the workforce.

The top-tier tariff is Premium, designed to give partners more value from their data. It enhances the Standard features with one-month data rollover, taking away worries about ‘use it or lose it’. It helps to reduce the risk of bill shock, adds value to the customer experience and gives you a compelling point of difference when selling into the SMB marketplace.

A smarter way to deliver maximum tariff value

Imagine being able to provide your customers with intelligent, dynamic tariffing that adapts to their mobile data use. EE Everyway brings together Rollover and Optimiser to create a tariff set that works harder for you and your customers. Rollover helps reduce airtime wastage, while Optimiser ensures customers are on the most appropriate tariff to suit their usage.

For you as a reseller, EE Everyway means fewer billing queries, no manual tariff checks, lower admin overheads and more time to focus on selling, not to mention strong margins and a way of staying one step ahead of the competition.

Benefits for you. Benefits for your customers.

Using the UK’s best mobile network for reliability, coverage and performance, EE Everyway is delivered seamlessly via Giacom’s award-winning platform. It’s a flexible mobile proposition that puts you in control, enabling you to build tailored mobile solutions, perfectly suited to the objectives and needs of your customers.

As a valued Giacom partner, you’ll benefit from greater flexibility when building mobile solutions, a familiar Cloud Market experience with no new portals and the ability to tailor plans to any customer’s needs, regardless of the business’s size or usage profile. You’ll also have access to added-value features that support long-term customer retention.

As for your customers, they’ll get access to one of the UK’s most powerful and reliable networks, tariffs that adapt to usage and reduce unnecessary costs, as well as shared data options for teams and growing businesses, not to mention a more intelligent mobile solution that adapts to and evolves with their needs.

If you want to deliver exceptional service, win new business and retain more customers, EE Everyway is the way forward. Explore what EE Wholesale Mobile can do for your business today.