Giacom Wholesale Mobile now includes EE

Giacom Wholesale Mobile now includes EE

Time to read

4 minutes

Date published

April 2026

It’s the moment the Channel has been waiting for. In the biggest evolution of our Wholesale Mobile proposition in over a decade, EE is now available in Cloud Market from Giacom.

At Giacom, we’re committed to building the best and most versatile Wholesale Mobile proposition in the Channel. Now, we’ve taken a significant step forward on that journey. With the addition of EE to our Wholesale Mobile portfolio, our partner resellers and MSPs gain access to all three major UK mobile networks across both our Network Billed and Wholesale models. That means we can offer you unrivalled mobile power and choice via one simple, streamlined platform.

EE is one of the UK’s most in-demand business networks, so it’s no surprise that partners have long been asking when they will be able to access it using the same tools and automation they already rely on for O2 and Vodafone. We can now confidently answer that question. With EE on board, our Wholesale Mobile offering is now stronger than ever, giving resellers greater flexibility, opportunity and competitive advantage.

More networks. One reliable supplier.

EE is fully integrated into the Cloud Market order journey, giving you the same seamless provisioning and customer management experience already available for the O2 and Vodafone networks. With more choice from one supplier, you can more easily win and retain business.

Through Giacom, EE is also available with full API automation from day one, giving you a faster, smarter and more efficient way to place orders and make changes.

The benefits speak for themselves:

  • no new portals
  • no retraining for sales or provisioning teams
  • no additional admin
  • no disruption to your existing workflows

You gain all the amazing plus points of access to the EE network alongside the networks you already manage today, delivered through one consistent, streamlined platform.

EE Everyway: a new era of flexible mobile selling

To support the launch of EE in Cloud Market, we’re introducing EE Everyway, a new set of tariffs designed specifically for Channel resellers. Offering true flexibility, EE Everyway enables you to build the right mobile solution for every customer, supported by strong commercial control and simple selling processes. What’s more, these solutions can evolve easily as your customers’ needs change.

Available on both 30‑day and 24‑month options, EE Everyway has been created with freedom at its core. Key features include:

  • a choice of three flexible tariff structures
  • intelligent features such as Data Pooling, Data Rollover and Data Optimiser
  • a simple, scalable model that works for any customer base

Unique ‘smarter’ tariffs

EE Everyway introduces a level of tariff intelligence not currently available anywhere else in the Channel. Rollover and Optimiser work together to reduce customer overspend, cut waste and create a more predictable billing experience.

Rollover ensures that any unused data is carried into the next billing period, while Optimiser continuously monitors usage and automatically aligns customers to the most suitable tariff each month. You can deploy these features in tandem to create a smarter, more adaptive solution that delivers immediate value for customers and reduces support queries.

Powered by the go-to mobile network

Known for its award-winning performance, coverage and reliability, EE is a trusted name that many SMBs actively request when sourcing mobile services. Built to keep customers connected even in remote areas or during peak times, the EE network delivers fewer call setup failures than any other provider. Users also benefit from faster data downloads than any competing network, while future-proof capabilities support 8k streaming, cloud editing and next-generation services.

With EE now available in Cloud Market on a market-ready Wholesale model, resellers gain a proposition that combines an industry-leading network with the speed, automation and simplicity of the Giacom platform. This means offering customers more choice, more control and more opportunity than ever before. In fact, Wholesale Mobile has never been more flexible, powerful or reseller-focused.

The launch of EE in Giacom’s Cloud Market takes our Wholesale Mobile offering to the next level. For partners, the benefits are simply too good to miss. Choose Giacom and enjoy more freedom, more speed and more ways to succeed. Explore what EE Wholesale Mobile can do for your business today.