How AI is Making Devices Smarter

How AI is Making Devices Smarter

Time to read

4 minutes

Date published

July 2025

AI is no longer the stuff of science fiction. It’s now transforming the everyday user experience in smartphones, laptops and tablets.

Artificial intelligence (AI) is technology that empowers machines to think like humans. It’s not a new concept. In fact, its development was kick started as far back as the 1930s, most famously by mathematician and logician Alan Turing.

For some time, smartphones have incorporated basic AI features, such as voice-activated assistants, predictive text and facial recognition. However, since 2023, the technology has taken a giant leap forward and AI is fast becoming a fixed presence in our everyday lives. Central to this have been major breakthroughs in the development of generative AI, a technology that can create original text, images, video and other content.

Many of the latest smartphones, laptops and tablets have built-in AI-powered features that help businesses of all sizes improve productivity, efficiency and collaboration. With its ability to mimic human intelligence and creativity, allied with a capability to perform complex tasks extremely rapidly, AI is driving business transformation.

G-P’s 2025 AI at Work Report shows that 91% of global executives are actively scaling up their AI initiatives, 74% of executives use AI for more than 25% of their work and 82% of HR leaders believe AI is essential to their company’s success.

According to Unlocking Europe’s AI Potential in the Digital Decade 2025, commissioned by AWS, 42% of European businesses are now consistently using AI and adoption has grown by 27% in just 12 months. AI is proving particularly popular in the SMB sector, with 57% of businesses having already adopted AI technology in early 2024 (source: Enterprise Nation small business survey).

AI in smartphones and tablets

Generative AI is already providing advanced functionality in a range of market-leading smartphones, including Samsung’s Galaxy range and the Google Pixel series. AI-powered benefits include improved battery management, advanced photo editing, instant translation and enhanced security, as well as automated transcription for calls and meetings.

AI in laptops

AI-powered laptops incorporate advanced Neural Processing Units (NPUs), which deliver faster data processing, advanced threat detection and a more personalised user experience. Processing AI with an NPU is much more efficient than via a traditional CPU and GPU, which means less power being drawn by the laptop, and therefore longer battery life. Using smart algorithms, AI can also predict, improve and extend battery life. 

End of support (EOS) is coming for Windows 10 in October 2025. So, now’s the perfect time for your customers to upgrade to new AI-powered laptops that are designed for Windows 11 and will get the best out of the operating system.

What are the business benefits of AI-powered devices?

AI is no flash in the pan. It’s a core technology that has the potential to transform the way your customers work. Not only does it eliminate human error and risk, it also promotes unbiased decision making and provides 24/7 capability, not to mention enhancing data acquisition and analysis.

The key benefits of AI-powered devices speak for themselves:

  • Better productivity and efficiency. AI assistants reduce manual input and help streamline business processes. AI seamlessly interfaces with search engines and popular business apps. According to the AWS research, 95% of businesses have seen significant productivity gains thanks to AI.
  • Enhanced security. With features such as speech and image recognition, AI can help reduce the risk of cyber crime. Automated threat detection uses AI and machine learning to identify and respond to security issues in real time.
  • Excellent return on investment. AI improves business efficiency and reduces operational costs, ensuring expenditure on hardware is productive and sustainable. According to research by Forrester in 2022, businesses upgrading to Windows 11 Pro devices experienced a 250% return on investment (ROI) over three years. The recent AWS research confirms this, with 93% of businesses that have adopted AI saying their revenue has increased.
  • Reliable future proofing. AI is setting the pace for innovation and long-term growth, so it’s vital for businesses to adopt the technology sooner rather than later to stay ahead of the game. In response to a survey by Deloitte in 2022, 94% of business leaders said that AI was critical to success over the next five years.

The integration of AI into smartphones, laptops and tablets is a radical evolution in technology, offering you a platform on which to build productive, enduring customer relationships. Now’s the time to introduce your customers to the valuable business benefits of AI and help them navigate the journey to an AI-powered future.

Ready to dive into AI? Check out Giacom’s lineup of AI-ready devices in our Hardware Store. Call us on 03304 333 888 or email [email protected].