Time to read

3 minutes

Date published

November 2025

Imagine backup and recovery as the unsung heroes of cyber resilience. That was the focus of our recent Cyber Security webinar, where we explored their importance and how MSPs can harness automation and AI to stay ahead. If you missed it—or just want the highlights, here’s a quick rundown of the key takeaways.

Why Cyber Resilience Can’t Wait

Cybercrime isn’t just a big business problem. SMBs are prime targets, often because their defences lag behind enterprise-grade solutions. While headline-grabbing breaches dominate the news, it’s the “little and often” attacks that fuel cybercriminal income.

Government initiatives are now pushing cyber resilience to the top of the agenda, with direct communications to FTSE 350 boards. Supply chain security and frameworks like Cyber Essentials are under scrutiny, making proactive defence a must-have, not a nice-to-have.

The Pillars of a Strong Backup & Recovery Strategy

MSPs should build the following into every customer’s backup plan:

• Resilience Planning: Know who’s doing what before disaster strikes. A clear, actionable recovery plan is essential.
• Compliance: Align with mandatory frameworks and document everything. Transparency builds trust and keeps you audit-ready.
• Testing & Transparency: Regular disaster recovery drills and restore tests are non-negotiable. If you’re backing up, you must prove you can restore.
• The 3-2-1 Rule: Three copies of data, two media types, one offsite and immutable. Simple, effective, and still best practice.

Daily incremental backups, weekly full backups, and periodic archiving should be tailored to each customer’s needs and baked into SLAs. Wherever possible, automate it.

It’s About Partnership, Not Blame

MSPs should always avoid blaming culture and focus on partnership. Customers don’t want jargon, they want peace of mind. Rational foresight, asset prioritisation, and clear communication are key. It’s about showing customers you’ve got their back, even when things go wrong.

Unlocking the Power of AI & Automation

Modern backup tools are packed with features MSPs can use to drive efficiency and add value:

• Automate Ransomware Detection & Rollback
• Optimise Storage with AI
• Automate Recovery Testing
• Bundle & Monetise Value-Adds

Many advanced features are already included in licensing. Package them as premium services to boost margins.

Opt-Out Campaigns: A Smart Way to Drive Adoption

Don’t wait for customers to ask for backup. Proactively enroll them and require opt-out if they decline. It’s a smart way to clarify risk ownership and accelerate adoption, especially for critical services like Entra ID backup. Giacom provides templates and guidance to help MSPs roll this out with confidence.

Compliance Made Simple

With compliance getting more complex, aligning with key frameworks is essential. Giacom is developing resources to help MSPs and their customers get to grips with these standards, starting with the basics and building from there.

Next Steps: Review, Automate, Partner

Review your current backup strategy, check alignment with best practices like the 3-2-1 rule, and explore where automation and AI can drive efficiency. Giacom vendor-agnostic specialists are here to help MSPs assess their stack, identify gaps, and implement improvements.

Conclusion

Backup might not be glamorous, but it’s the backbone of business continuity. By combining robust strategy, automation, and genuine partnership, MSPs can deliver peace of mind to their customers and position themselves as trusted leaders in a fast-moving market.

For more resources or to speak with a Giacom security specialist, reach out at cybersecurity@giacom.com.