Microsoft’s Teams Phone is dominating the UCaaS market. With more than 20 million users, Microsoft is set to have a third of the world market share by 2028.

But some UK providers are still dragging their feet. Why?

Claire Makin, who leads the Voice Services Portfolio at Giacom, busts the myths about Teams Phone, exploring how the upcoming PSTN Switch Off has transformed the way businesses work and the opportunities Teams Phone presents for channel partners. You can also download your free Teams Phone info guide below.

As UK communication and technology channel experts, we’ve seen a huge shift in how businesses work because of the biggest change in communications providers in more than 30 years, with the PSTN Switch Off. At Giacom, we’ve evolved too – going from a basic telco reseller to trusted techco providers.

Everyone knows now is the best time to get Microsoft products, but one of the biggest problems our comms partners have is making money from these products; going from margins of 40% to as low as 15% on Microsoft licensing.

Why would we cut our margins like this unless we’re scared of losing business? Selling Microsoft services, including Teams Phone, lets channel partners add their own managed service with huge margins of up to 50%.

And don’t forget other ‘extra services’ including AI analytics and Call Recording, which work smoothly with the Microsoft product stack and help IT professionals offer cool UCaaS and Modern Workplace technology (and improve all important margins!).

We see Microsoft Teams Phone as the key to open the door to more workplace technology, whether you’re an IT company getting into comms or a communications provider getting into IT. Even if your customer doesn’t have their 365 licences with you, you can still sell them the Teams Phone licence, plus the Operator Connect, the analytics, call recording and devices.

The opportunity is endless, so why limit yourself to a communications solution?

Teams Phone is the first step a business can take to become a single, secure, productive and modern workplace by putting their business communications into one place with chat, file sharing, meetings, calls and mobiles.

That’s just what Teams and Teams Phone can do for your customer; and think about adding different AI options with Copilot and Dynamics Contact Integrations to your offer. Margin and profit are not a problem providing you maximise the opportunity available.

When the product first came out, people said it lacked features compared to other UCaaS platforms. Microsoft Teams Phone in three years has become the most quickly developed UCaaS platform in the world, and as a standalone solution it has everything a basic UCaaS platform has.

Microsoft have been smart to let other technology vendors fill in any gaps, letting us add in Call Analytics and AI-Integrated Call Recording, and even native teams contact centre solutions. They’ve made things like SIP devices and door phone system, analogue ATAs and so much more, easy and simple to use on the Teams Phone system.

The world has seen what Microsoft Teams Phone offers. It’s time for the UK to jump on board.

Want to learn more about Microsoft Teams Phone? Your free Teams Phone information guide can be downloaded below.

[Download free Microsoft Teams Phone information guide]

Our specialist Microsoft teams are here to help

Giacom are your dedicated partner in a cloud-first world, committed to empowering your business with unparalleled channel support. We’re not just a Microsoft provider; we’re a partner who simplifies your operations, accelerates your growth and makes complexity manageable. 

Our Microsoft Practice Specialists work as an extension of your team, across the key Microsoft workloads, Modern Workplace & AI, Azure, Security, and Teams Phone. We keep you informed with the latest on Microsoft’s product roadmap, market insights, and competitor analysis. Supporting every step of your journey, offering exclusive assistance with presales, marketing, training, sales initiatives, enablement, partnership programs and accreditations, all backed by our close connections with Microsoft. 

With Giacom championing your brand and helping you attract new clients, you can refine, automate, and elevate your Microsoft Practice, delivering added value and freeing up more time to invest in your business’s future.

Want to know more? Get in touch call us on 03304 333 888 or click below.