Turning Cyber Incidents into Recovery Stories

Time to read

2 minutes

Author

Salvador Garcia, Acronis Sales Specialist

Date published

January 2026

When a cyber incident hits an SMB, the difference between chaos and a good recovery story is how well backup and cybersecurity work together. UK MSPs in the Giacom ecosystem can turn “worst‑case scenarios” into powerful proof points that build trust and long‑term relationships.

Why Integrated Backup and Security Matter

Modern attacks don’t just target live systems; they go after backups too, aiming to block every route to recovery. Traditional “set and forget” backup is no longer enough.
When backup and security tools are integrated, threats are detected faster, contained earlier, and followed by clean, verified restores turning a business‑stopping incident into a recoverable event.

The Prep Work That Saves the Day

Good outcomes start long before anything goes wrong. Regular, automated backups that are immutable, encrypted and stored off‑site give MSPs a reliable rollback point.
Layered security controls; patching, MFA on critical access, least‑privilege accounts and continuous monitoring dramatically reduce the blast radius when an attack lands, especially when detection alerts feed directly into recovery workflows.

Turning Incidents into Board‑Friendly Stories

Boards and owners care about downtime, lost revenue and reputation. Framing cyber risk in terms of “cost per hour of outage” versus the cost of an integrated backup and security service makes the value clear.

MSPs can use anonymised or hypothetical incidents to show what happens without layered protection compared to scenarios where integrated backup and cyber services are in place linking this directly to their managed offerings.

A Simple “What Good Looks Like” Checklist

Share this practical checklist with customers:

• Automatic backups of all key systems (including SaaS), with immutable, off‑site copies
• Agreed RPO/RTO targets, with restore tests at least quarterly
• MFA on all remote access, admin accounts and backup consoles
• Patch management with clear timelines for critical updates
• Least‑privilege and role‑based access to sensitive data and admin tools
• Monitoring and alerting tied to clear incident response steps

Your Next Move as a Giacom MSP

Create a couple of standard incident scenarios, map them to your current services, and highlight where integrated backup plus cybersecurity reduces recovery time and business risk. Bake those stories and the checklist into sales pitches and QBRs so you’re seen as a resilience partner not just “the IT guys”.

For more resources or to speak with a Giacom security specialist, reach out at cybersecurity@giacom.com.