Who Protects Us from AI-Phishing: Humans or AI?

Time to read

3 minutes

Author

Cyber Security Practice Manager

Date published

September 2025

Phishing isn’t what it used to be. Today’s threats are powered by AI deepfake voice calls, realistic email spoofing, and adaptive social engineering tactics that evolve faster than traditional security can keep up. For MSPs, this isn’t just a challenge it’s a chance to lead.

In the race against cyber threats, speed and precision matter. AI doesn’t just keep pace—it sets the pace. By adopting AI-driven protection, you’re not only reducing risk you’re building trust, strengthening your service offering, and future-proofing your business. And best of all, you’re providing protection more profitably – automating detection and response reduces the service hours you spend firefighting, freeing your team to focus on higher-value work and improving your recurring margins.

Why AI Is the Smart Choice for MSPs

AI isn’t just another tool in the stack; it’s the only scalable defence that keeps pace with modern threats. Here’s how it helps you stay ahead:

Spots what others miss
AI detects subtle anomalies in communication patterns which human often overlook.
Learns and adapts in real-time
Machine learning evolves with every new threat [JM1] , instantly adjusting to new attack tactics and improving detection accuracy.
Responds in seconds
AI automates threat response and containment, reducing the time between detection and action keeping your customers protected.
Scales effortlessly
Whether it’s monitoring millions of endpoints, emails, or behaviours, AI handles it all without slowing you down.

Taken together, these benefits don’t just strengthen your security posture, they also help to boost your bottom line. By reducing the hours spent on manual triage, lowering the cost of service delivery, and enabling you to scale without increasing overheads, AI allows you to grow recurring margin while improving customer outcomes.

Built for MSPs. Backed by Us.

We don’t just offer AI-powered tools, we make them work for you. Our Cloud Market integrates seamlessly into your existing workflows, helping you deliver smarter, faster, and more secure services. That seamless integration eliminates wasted effort and duplicated tasks, enabling you to deliver more with the same resources. Whether you’re just starting to explore AI or looking to enhance your current stack, our expert team is here to support you every step of the way.

From onboarding and training to ongoing guidance, we’re your partner in building a stronger, more resilient security offering.

Strategic Vendor Relationships
We work closely with leading vendors to bring MSPs best-in-class security and AI solutions. These partnerships enable co-branded campaigns, joint GTM strategies, and tailored enablement resources that accelerate success. As an MSP, you’re the first line of defence for your customers, but how confident are you in your own security and compliance posture?

The Giacom Advantage: Essential. Enhanced. Elite.

To help MSPs navigate the complexity of compliance, we’ve developed the Essential-Enhanced-Elite Security Framework:

Essential: Foundational controls like MFA, patching, and user training.
Enhanced: Compliance tooling, risk management, and automation.
Elite: Strategic services like SOCaaS, penetration testing, and AI-driven threat detection.

This layered approach helps you meet customers where they are and grow with them. It also gives you clear, repeatable propositions that increase customer lifetime value and create upsell opportunities, helping you expand wallet share and boost recurring margin.

With our framework and support, you can position your business as a leading provider, stand out from the competition, and unlock new revenue streams.