Why MSPs should add mobile to their portfolio
Why MSPs should add mobile to their portfolio
Author
Prav Gill, Account Director – Mobile at Giacom
Time to read
3 minutes
Date published
July 2026
MSPs already sit at the centre of their customers’ technology estates, delivering cloud, connectivity, security and IT support. Yet mobile is still often bought elsewhere, leaving revenue and customer value on the table.
The UK now has over 90 million active mobile subscriptions, highlighting just how essential mobile connectivity has become for businesses of all sizes. According to Ofcom, the number of mobile connections in the UK exceeds the population, underlining how embedded mobile is in everyday business operations.
Despite MSPs being trusted advisers on technology decisions, many organisations still purchase their mobile contracts directly from network providers rather than through the partners already managing their cloud and IT services.
For MSPs, that represents a significant untapped opportunity.
At the same time, the MSP’s role continues to expand. Businesses are increasingly looking to simplify their technology supply chain and work with fewer, trusted providers. Industry research suggests MSPs are steadily increasing their share of SMB technology spending, as organisations shift towards long-term strategic IT partners.
Mobile fits naturally into this evolution.
The untapped revenue in your existing customers
Every business you support already depends on mobile connectivity. From hybrid working and collaboration tools to authentication, field services and customer communication, mobile devices play a central role in day-to-day operations. But when those SIMs are bought direct from a network, that spend sits outside your customer relationship.
By adding mobile to your portfolio, MSPs can:
- Capture technology spend that already exists within their customer base.
- Increase monthly recurring revenue.
- Strengthen their position as the single trusted provider.
It’s not about selling something completely new. It’s about taking ownership of a service your customers already rely on.
Why mobile makes sense for MSPs
Increase recurring revenue
Your customers are already spending on mobile every month. Bringing those services into your portfolio helps you capture more of that existing technology spend.
Add predictable monthly income
Mobile creates stable recurring revenue that complements cloud, connectivity and managed services.
Deliver a more complete solution
Businesses increasingly prefer one trusted partner that can manage devices, connectivity, cloud and security together.
Deepen customer relationships
The more services customers rely on you for, the stronger your position becomes and the harder you are to replace.
Support modern working
Mobile underpins hybrid working, identity verification, collaboration platforms and field-based operations.
Key takeaways
- Mobile is one of the most widely used technologies in business today.
- Many organisations still buy directly from networks, leaving revenue outside the MSP relationship.
- Adding mobile increases share of wallet and strengthens customer loyalty.
- It’s a natural extension of cloud, connectivity and modern workplace services.
- With the right partner, it’s straightforward to introduce and scale.
Grow your portfolio with Giacom
With the right support, MSPs can introduce mobile quickly and confidently as part of their wider proposition.
Giacom’s partner-first approach, platform support and expertise make it easy to add mobile SIMs alongside the services you already deliver, helping you create a new source of recurring revenue while giving customers the convenience of working with a single trusted partner.
Your customers already trust you with their technology.
Now give them one more reason to buy from you.
At Giacom, we offer a broad Mobile portfolio designed to support a wide range of partner and customer requirements. Explore our Mobile solutions to find the tariffs, networks and partner model that best fit your opportunities.