As a Microsoft Direct partner, the move to an Indirect model can feel uncertain.
You’re facing new processes, unfamiliar systems, and critical decisions that impact your customers and your bottom line.
We’ve helped partners like you make this transition smoothly, and we’re ready to do the same for you.
Our relationship with Microsoft
We make it easy to move, keeping your business running exactly how you want, giving you more support, more opportunity, and more access to Microsoft.
As part of a corp-led Microsoft Partner Council for Modern Work and Business Applications, we get early access to insights, including the Microsoft roadmap, upcoming changes and strategic initiatives. With our council seat, we give you a voice at the table.
When you partner with us, you’re not just getting a distributor, you’re getting a connected voice inside Microsoft.
Hear from our very own Head of Microsoft Alliances, Oliver Gardner, on the changes and why Giacom is the next best opportunity for you.

Why us?
As Microsoft’s largest distributor in the UK, we unlock more opportunities,
more support and more visibility for your business.
We focus on growth not just transactions
Where others push product, we prioritise your growth. By working collaboratively with you and Microsoft, we can unlock new momentum for your business, drive meaningful results and solidify your customer relationships. With proven experience and a hands-on approach, we’re with you every step of the way.
With us, you’re no longer on the outside – you’re plugged in.
We don’t believe in a one-size-fits-all approach
Our suite of MSP tools is built to integrate seamlessly with your existing systems and our specialists work alongside your team to replicate and improve your currents workflows. So, while your licensing route may change, your internal operations don’t have to.
Your operational efficiency shouldn’t come at the cost of flexibility.
We make switching easy
Our automated tools and streamlined onboarding processes make switching effortless. From customer migration to billing, we manage everything behind the scenes, making the move invisible to your customers and easy for your team.
Our team is your team
Our Microsoft Cloud Practices work as an extension of your team, with over 20 dedicated experts in Modern Work, Azure, Copilot, Cyber Security and Teams Phone. Their close connections with Microsoft provide you with presales support, training and enablement, and accreditations.
Cloud Market: Your one-stop technology portal
The toolkit for modern MSPs; curated, connected and completely channel-first.
Cloud Market allows you to quote, order, provision, manage and bill Cloud, Mobile, Connectivity, IoT and Hardware through one intuitive platform, with comprehensive analytics and data visualisation tools.
Whether you’re building a customer’s Microsoft cloud environment, provisioning mobile SIMs or bundling the latest devices and Cyber Security tools, Giacom empowers you to deliver it all – faster, smarter and with a greater margin.
Cloud Market isn’t just about convivence, it’s about your competitive edge.
You’re in good hands

2.5m+
Microsoft licenses

25 yrs+
Cloud experience

200m+
Cloud turnover

3,500
Partners

Access
to Microsoft Premier
Support

Free
Azure visibility and management

5x
Cloud practices with 20 dedicated specialists
Switching to us isn’t just a move, it’s your next opportunity.
Let’s unlock your next phase of success — contact us today.
Get in touch at [email protected] or book in time with us.