Get familiar with the faces you’ll meet

James Baker | Cloud Managing Director

Emily Wheelan | Head of Cloud Sales

Aaron Saroe | Strategic New Business Manager

Drawing on nearly 25 years of experience in both the software and hardware sectors, James currently serves as Managing Director of Giacom’s Cloud division.

His career boasts a notable stint as the Alliances and Marketing Director at Softcat plc, where he played a pivotal role within the UK executive management team. James’s contributions to Softcat were instrumental in fostering strong partner relationships, optimising marketing strategies, and driving growth through new business ventures and cutting-edge technologies.

As Head of Cloud Sales at Giacom, Emily draws on extensive experience in the cloud and IT industry – gained through senior roles at both Giacom and intY – to shape a cloud proposition that delivers real value to partners. Her deep SaaS knowledge and commercial expertise help partners grow recurring revenue, modernise their services, and capitalise on emerging opportunities.

With a keen focus on partner success, Emily ensures Giacom’s cloud offering stays relevant, competitive, and easy to integrate into any portfolio.

Aaron Saroe is one of Giacom’s seasoned Cloud Sales Managers with nearly a decade of experience in the industry.

During this time he has gained extensive knowledge and expertise, guiding MSPs through the complexities of cloud adoption ensuring they maximise their investment in cloud whilst driving substantial growth and innovation.