EE now available on Wholesale Mobile

Imagine the best Wholesale Mobile proposition in the Channel. Now made even better..

The wait is over!

The UK’s best mobile network is now part of your Wholesale Mobile proposition in Cloud Market. Manage EE alongside O2 and Vodafone in one place and unlock:

Sell mobile your way

Provisioning and management through Cloud Market

Flexible tariffs for every customer

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Giacom’s EE Everyway – A new era for Wholesale Mobile

For over ten years, Giacom has delivered a multi award-winning Wholesale Mobile product across O2 and Vodafone. Now, EE is part of that proposition, with the new Everyway set of tariffs giving partners even more flexibility, performance and the tools to grow their mobile business.

This is EE delivered the Giacom way. Fully integrated. Fast to provision. Easy to manage. And built for Channel partners who want more ways to succeed.

All three networks. One platform. Zero extra admin.

EE Wholesale Mobile is fully integrated into Giacom’s Cloud Market portal, meaning you can manage all three networks in one place, using the same fast and familiar order journey you already use for O2 and Vodafone.

For existing partners, this marks a major step forward:

  • No new portals to learn
  • No additional admin
  • No disruption to existing workflows

You simply gain EE on top of everything you already manage today, with one unified view of your entire base and one support team ready to help.

Introducing Giacom’s EE Everyway proposition

EE Everyway gives you the freedom to build mobile solutions that match your customers’ needs while giving you full control over margins, terms and product structure.

Available on both 30‑day and 24‑month terms, EE Everyway is designed to fit your business model.

Standard

Standard single user voice
and data tariffs.

  • UK Calls
  • UK SMS
  • UK Data
  • Roaming
  • Data Rollover
  • Data Pooling
  • Data Optimiser
  • VAS Available
  • Bolt-On Compatible

Aggregated

Voice and data tariffs with
pooled data capability.

  • UK Calls
  • UK SMS
  • UK Data
  • Roaming
  • Data Rollover
  • Data Pooling
  • Data Optimiser
  • VAS Available
  • Bolt-On Compatible

Premium

Our premium EE tariff with 1
month data rollover.

  • UK Calls
  • UK SMS
  • UK Data
  • Roaming
  • Data Rollover
  • Data Pooling
  • Data Optimiser
  • VAS Available
  • Bolt-On Compatible

Maximising customer value with Optimiser + Rollover

Giacom’s EE Everyway proposition includes Data Rollover and Data Optimiser, two powerful tariff add‑ons designed to help partners increase value, minimise spend risk and cut the admin involved in managing user tariffs.

Imagine combining these add‑ons to create intelligent, adaptive tariffing that automatically responds to actual customer usage. That’s exactly what our EE Wholesale Mobile proposition delivers when Optimiser and Rollover work together.

How Optimiser works

  • Reviews actual usage each month
  • Compares usage against all available tariffs
  • Automatically aligns customers to the most suitable option

How Rollover works

  • Unused data carries over for one month
  • Rollover data is always used first
  • Customers can accumulate up to double their allowance

The combined value!

Customer benefits

  • Always on the best tariff
  • No bill shock
  • Better value from unused data

Partner benefits

  • Fewer billing queries
  • Reduced admin
  • Strong differentiation and margin opportunity

Powered by the UK’s best mobile network

With unmatched speed, coverage and reliability, EE helps your customers stay productive, connected and in control wherever their work takes them.

#1 for network performance

Voted the UK’s best network 12 years in a row*

4G coverage on EE

Reaching 99.74% of the UK population

5G coverage on EE

Reaching 86% of the UK population

Super-fast speeds

Average download speeds of 79.8 Mbps, the fastest of any UK network

Better call reliability

Fewer call setup failures than any other network

Faster data access

Enabling quicker downloads, smoother video calls, and better app performance

*THE UK’S No.1 NETWORK 12 YEARS IN A ROW / THE UK’S BEST NETWORK 12 YEARS IN A ROW: Rankings based on the RootMetrics® UK RootScore® Report: From H2 2013 to H1 2025. Tested with best commercially available smartphones on 4 national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.

Need data‑only or IoT solutions?

EE Everyway is designed for smartphones and voice‑enabled devices and is not intended for data‑only use.

For routers, IoT devices, pop‑up sites or alternative data‑heavy requirements, explore Smart Mobile Data, Giacom’s Cellular IoT product set.

Find out more

Frequently Asked Questions

Is EE Wholesale Mobile available to new and existing Giacom partners?

Yes. EE Wholesale Mobile is available to all existing Giacom Wholesale Mobile partners, as well as new partners who want to start selling mobile through Giacom.

Is Optimiser available across all tariff types?

Optimiser is available on Standard at launch.

Do all tariffs support 30‑day and 24‑month terms?

Yes. EE Everyway supports both term options.

Will I need to use Mobile Manager to place orders?

No. EE Wholesale Mobile provisioning and management is fully integrated into Giacom’s Cloud Market portal.

Can I supply EE data‑only SIMs?

EE Everyway is voice‑led. Use Smart Mobile Data for data‑only use cases.

Is Data Pooling available across all tariff types?

Data Pooling is available on the Aggregated tariff at launch.

Do you offer any sales and marketing support?

Yes. All partners onboarded to sell EE Wholesale Mobile with Giacom will get access to a bespoke set of brand guidelines, along with a range of white‑label and co‑brandable marketing assets.

Ready for more freedom, more speed and more ways to succeed?

Giacom brings the UK’s best network into your Wholesale Mobile proposition, giving you the flexibility, control and support to win more deals.