Giacom Growth Fund

Are you looking to accelerate your Microsoft offering? You’re in the right place.

Through the “Giacom Growth Fund” Marketing Development Fund (MDF) programme, we give financial support covering up to 50% of your expenses for sales and marketing activities connected to Microsoft products and services.

Lets run through everything you need to know, including deadlines, what you can do with the funding and how to get started.

Already have an approved Giacom Growth Fund proposal and ready to claim back your MDF?

Claim here

Key dates you need to know about.

Our current programme runs on a 3 month cycle, we’ve summarised all the dates for you here.

Once all POE has been approved and an invoice to Giacom has been received, we’ll aim to process your payment within 60 days.

How does this programme work?


It’s straightforward, just follow these 4 steps

Submit your Giacom Growth Fund request via our dedicated online submission form before the next ‘Submit MDF request’ deadline.

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If approved, you can execute the activity detailed in your proposal before the ‘Complete activity’ deadline.
If not approved more information will be requested and you’ll need to resubmit.

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.Once the activity is executed, submit your invoice to Giacom with your proof of execution (POE) before the next ‘Submit POE’ deadline.

.Once your POE is approved, we’ll process your invoice and payment will be made to you within 60 days.
Monthly ‘check-ins’ will be made with your Giacom Rep to review activity performance.

The activities are endless…well almost.

Here’s an overview of the activities you can claim for. For detailed info on each, including the necessary evidence to claim your spend back, please refer to the ‘Giacom Growth Fund Handbook’, available for download.

Print advertising

Digital advertising

Social media marketing

Direct mail, email and SMS

 

Partner website and search engine optimisation

Telemarketing

Customer seminars and bootcamps

Customer offer

Tradeshows and expositions

Internal incentives

Exams and tuition

Internal training and floor days

How do I apply? Great question.

Simply complete the ‘Giacom Growth Fund Request Form’ below. The more details you provide, the better chance of approval. Our team will review your submission within 10 business days, and your Giacom rep will contact you to confirm the success of your submission or if additional info is required. 

You can request up to £5,000 per submission. Remember this is joint funding (for example, if you’re expecting to spend a total of £10,000 on your campaign you can request up to £5,000 MDF). One submission per company, per cycle will be accepted.

Please note: Any unused funds cannot be carried into the next submission period. 

Please submit your MDF request by emailing [email protected] with the [email protected] with subject line “Growth Fund MDF Request from *insert company name*”, with your Account Manager copied in.  

Please include the following 

  1. Campaign description  

Why are you executing this campaign? Who are you delivering it to? How does it support your business? 

  1. Featured Microsoft Products  

Are you featuring Microsoft 365, Copilot, Azure, Dynamics or other products in your campaign? Please include all products that will be featured in your email.  

  1. Campaign Activities 

Please confirm the following activities you are planning to include in your campaign.  

  • Print Advertising 
  • Digital Advertising 
  • Social Media Marketing 
  • Direct Mail, Email and Mobile SMS
  • Partner Website and Search Engine Optimisation 
  • Telemarketing 
  • Customer Seminars and Bootcamps 
  • Tradeshows and Expositions 
  • Customer Offers 
  • Internal Incentives 
  • Microsoft Exams and Tuition 
  • Internal Training and Floordays  
  1. What is your total campaign cost? 
  1. What are your requested funds from Giacom? 

Please input the total amount in £ you’re requesting from Giacom to support your campaign. Remember, we support up to 50% of the total campaign cost with a maximum of 5k.  

  1. Please include details of the ROI and expected results of the campaign.  
  1. Please include any supporting documents such as campaign collateral, plans, etc.  
  1. Please confirm you have read the Terms and Conditions.