Introducing MSP Mobile
A mobile subscription designed for MSPs
The smartest way for MSPs to sell mobile
For MSPs, selling Cloud and Mobile as a subscription package has historically been challenging. To address this, Giacom has developed MSP Mobile, a new proposition that empowers MSPs to easily attach a specially designed mobile airtime tariff to an existing Cloud licence.
All orders and customers are managed through Giacom’s Cloud Market portal, enabling MSPs to effortlessly unlock new revenue streams, deliver greater value and services, and build loyal, long-term customers.
Effortless Mobile for MSPs
MSP Mobile is designed for simplicity and is easy to sell, manage, and support. From seamless billing to competitive pricing, every detail is built to help MSPs grow with mobile.
Simple to consume and support
Streamlined processes make it easy for MSPs to onboard, manage and support mobile solutions.
Straightforward billing
A single, clear invoice integrates seamlessly with your Cloud licences, reducing admin overhead.
Customer- Friendly
Easy-to-understand tariffs and inclusions ensure your customers understand the value they are receiving.
Easy Integration
Strategically designed to fit into existing per-user subscription models, all managed from Cloud Market.
Competitively priced
Flexible, market-leading pricing enables MSPs to provide compelling solutions while building healthy profit margins.
MSP Mobile Tariffs
MSPs can choose from three simple mobile airtime tariffs tailored for UK, EU, or Global use and seamlessly attach them to an existing Cloud license through Cloud Market.
MOBILE BASIC
- UK calls
- UK Mobile Data
- UK SMS & MMS
- International Calls to EU
- Roaming in EU
- International Calls Worldwide
- Roaming Worldwide
MOBILE STANDARD
- UK calls
- UK Mobile Data
- UK SMS & MMS
- International Calls to EU
- Roaming in EU
- International Calls Worldwide
- Roaming Worldwide
MOBILE PREMIUM
- UK calls
- UK Mobile Data
- UK SMS & MMS
- International Calls to EU
- Roaming in EU
- International Calls Worldwide
- Roaming Worldwide
Why MSPs Should Sell Mobile
With mobile devices and airtime becoming essential for SMBs, the time is now for MSPs to seize this opportunity and make mobile a cornerstone of their service portfolio.
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- Mobile is SMBs’ #1 Tech: 59% of SMB leaders rank mobile phones as their top business tool, ahead of laptops and desktops.
- High-Margin Revenue Stream: The UK business mobile market holds a $520M annual margin opportunity with 40% gross profit potential for MSPs.
- Expanding Market: 12.5M business mobile handsets in the UK, with 8% growth in Q3 2023, showing rising demand for mobile solutions.
- Untapped MSP Potential: The Mobile Networks dominate 68% of the airtime market, while MSPs hold just 5%, a massive opportunity to bundle mobile with IT and cloud.
Why partner with Giacom for Mobile
Giacom has 25+ years of experience delivering award-winning mobile solutions to the ICT Channel, empowering partners to build their own unique propositions. With 1,500+ mobile partners and 800k+ active subscriptions, we’ve been at the forefront of market-leading channel mobile propositions for over 12 years.
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#1 Independent Mobile Distributor
Giacom is the UK’s leading independent mobile distributor, with multiple awards for our solutions and service.
Trusted by 1,500+ Partners
Over 1,500 partners are successfully selling mobile, with a growing base of 800k+ subscriptions.
Market-Leading Mobile Solutions
25+ years of channel expertise delivering innovative mobile propositions that help partners stand out.
Dedicated Support for Growth
Access expert Sales, Product, and Marketing Teams, plus a Partner Success Programme to accelerate business growth.
More than mobile – security and device management
With 40% of the UK workforce working hybrid, mobile devices are essential, but also vulnerable. Securing mobile connections and data is critical to protecting businesses from growing cyber threats. For MSPs, offering mobile security isn’t just essential, it’s a valuable revenue stream that enhances customer trust and retention.
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- Tap into a £321M Growth Market: Capitalise on a market growing at 13.2% by adding mobile security to your offerings.
- Protect Customers from Key Threats: Guard against device theft, phishing attacks, risky apps, and jailbroken devices.
- Boost Revenue & Value: Strengthen customer relationships while increasing recurring revenue with security services.
- Stand Out from the Competition: Differentiate your MSP business with a comprehensive, secure mobile solution.
0%
UK Firms are now mobile only
0%
SMB leaders rate Mobile Phones as their “Top Tech”
0%
of the workforce are hybrid working
0%
CAGR of the Mobile Security + Mobile Device Management market
Frequently Asked Questions
How will Giacom support me as a “new to Mobile” partner?
As part of our Mobile Partner Success Programme, you’ll be introduced to a range of dedicated support functions. This includes a Partner Enablement Manager, sales and service account managers, and specialist teams across operations, marketing, and billing — all available to guide you through every aspect of Mobile, on demand and as needed.
In addition, partners gain immediate access to our Mobile Product Catalogue and Knowledgebase platforms, which offer a wealth of resources — from video shorts to white-label content — designed to make understanding Mobile simple and easy to digest.
Can I sell MSP Mobile under my current cloud agreement?
As Wholesale Mobile from Giacom operates under its own Master Services Agreement (MSA), partners will need to complete a separate onboarding process that includes specific terms of service and sale related to Mobile. A dedicated Partner Enablement Manager will guide you through each step to ensure a smooth and supported transition.
In some cases, partners can be ready to sell within just 7 days, though typical onboarding times range from 2 to 4 weeks. While this process may not be as fast as onboarding for Cloud services, it includes a series of valuable touchpoints and demos delivered by your dedicated Partner Enablement Manager and relevant support teams — all designed to upskill and prepare you for a successful product launch.
Once setup, is it a simple order journey?
Ordering mobile has never been so easy. As part of Giacom’s journey to create a proposition perfect for MSP’s, we redesigned our order journey entirely. Products are ordered using predefined templates with all settings, restrictions and features applied by default.
Can I sell this as a standalone product?
No, the MSP Mobile offering is exclusive to Giacom partners choosing to provide mobile alongside Cloud endpoint services. For example, Microsoft Office licenses or value adding software such as MDM or Security products. As part of the order journey, partners will be required to associate the mobile order with an existing Cloud end user customer.
Am I at risk of bill shock?
There are fair usage policies (FUP’s) in place aimed at ensuring fair business practice on our products. These allow us to charge for usage deemed excessive or potentially fraudulent, however, we do not automatically apply these fees. Where fraudulent or irregular usage patterns are identified we will restrict subscription services first and reach out to partners, charges might only be applied upon conclusion of investigation.
What networks are the MSP Mobile plans available on?
The current plans are exclusively available O2
Will Giacom hold me to any revenue commitments or targets for MSP Mobile?
No, we want our partners transition into selling mobile to be no-hassle and pressure-free. As such, we will not require contractual commitments by default from anyone looking to sell Wholesale Mobile with us. Please note where specific opportunities require bespoke or non-standard commercials, deliverable commitments may be considered and proposed.
"With 60% of UK firms running exclusively on mobile, MSPs need a seamless way to bundle Cloud and Mobile. Our new MSP Mobile proposition makes it effortless, and enables MSPs to unlock new revenue and long-term customer value."
Andrew Wilford
Managing Director – Mobile