Giacom strengthens Microsoft expertise with appointment of Andy Porter

Former Microsoft Partner Technology Strategist, Andy Porter, joins Giacom to support partners through CSP changes and accelerate growth in Microsoft practices.

Giacom has appointed Andy Porter as its new Microsoft Technology Strategist. Having previously worked as a Partner Technology Strategist at Microsoft, Andy brings nearly 15 years of experience in the partner ecosystem and a deep understanding of Microsoft’s technology stack and best practices for SMB deployments. Reporting to Carl Oliver, Head of Product and Cloud Practice, he will focus on strengthening Giacom’s Microsoft strategy and working directly with partners to simplify adoption and build scalable, profitable cloud practices.

Andy’s appointment comes at a pivotal moment for the channel. From 1st October 2025, Microsoft will increase the annual revenue threshold to maintain a direct CSP relationship from $300,000 to $1 million – a change that will affect many UK providers who now need to transition to an indirect model. Andy will play a key role in supporting partners through this shift, ensuring those choosing Giacom benefit from hands-on guidance and the additional resources available under the indirect model.

Having worked alongside Giacom during his time at Microsoft, Andy says he was drawn to the company’s culture and reputation as the UK’s leading Microsoft CSP provider, and to the opportunity of having a more direct impact with partners.

“I’ve always admired Giacom’s Microsoft proposition, and having worked with the team during my time at Microsoft, I saw first-hand the value they deliver for partners,” said Andy. “Joining Giacom gives me the chance to make a real impact by working side-by-side with partners to shape their Microsoft propositions, help them navigate industry change, and deliver more value to their customers. Giacom offers the complete package – from its Cloud Market platform to specialist expertise and unrivalled partner support – making it the best place to help partners succeed.”

Carl Oliver, Head of Product and Cloud Practice at Giacom, added: “Andy’s appointment highlights our commitment to strengthening our Microsoft strategy and ensuring partners are fully supported as the CSP landscape evolves. His experience and insight will be instrumental in helping strategic partners through deeper engagement – from technology strategy sessions and roadmap planning to achieving Microsoft Solution Partner designations.”