Giacom Wins Wholesaler of the Year at Comms Business Awards 2025

Giacom has been named Wholesaler of the Year 2025 at the Comms Business Awards, recognising a year of exceptional growth, innovation, and partner enablement in the UK channel.

The awards ceremony took place at London’s Royal Lancaster Hotel and brought together the biggest names in the UK ICT sector to celebrate outstanding performance across the channel. Hosted by acclaimed actor, comedian and writer Stephen Mangan, the evening was a lively celebration of industry excellence and an opportunity to recognise the people and businesses shaping the future of the UK’s technology market.

Giacom’s Wholesaler of the Year 2025 win reflects its continued leadership in the channel as the only UK wholesaler offering comms, cloud, hardware and billing solutions through a single platform. Its Cloud Market platform continues to simplify how resellers and MSPs deliver brilliant technology solutions to UK businesses, helping partners scale efficiently, serve customers more effectively, and future-proof their offerings in a rapidly evolving digital market place.

Over the past year, Giacom has expanded its platform capabilities, launched new initiatives to help partners drive recurring revenue, and invested in Cloud Market Tools, a suite of software solutions which reduce complexity for partners. Enhancements to Cloud Market have made it easier than ever to navigate services, discover products, and self-serve at speed, while the Growth Accelerator Programme has helped partners unlock new revenue streams through structured planning, training and go-to-market support.

The award also follows a number of strategic developments, including the acquisition of Inform Billing and the expansion of services such as Network Billed Mobile, which gives partners greater flexibility and control over their mobile propositions. One such partner, Zusi, has seen real-world success by streamlining mobile service delivery and improving the customer experience. Their story can be viewed at https://giacom.com/case-study/zusi-limited/

Receiving the award, Ellie Allseybrook, Business Development Director – Software at Giacom, commented: “We’re incredibly proud to receive this award. Everything we do is built around helping our partners grow – whether that’s through innovations like Easy Switching, expert support, or Cloud Market Tools, which makes business easier behind the scenes. This recognition is a credit to our teams and the thousands of channel partners we support across the UK.”

With a continued focus on enabling the channel and delivering scalable, profitable growth for its partners, Giacom remains firmly at the forefront of the UK’s wholesale technology