Watch On-Demand: Where UK SMB IT Spend is going in 2026 and how MSPs can win more of it.

Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unpack the newest UK SMB technology spending insights.

This webinar is designed for MSPs and VARs who want a clear, evidence‑based view of UK SMB demand, with practical insight into how to position their services to capture it.

This session will highlight:

• What these trends mean for the channel, and for providers looking to drive customer spend and build long term value
• Where UK SMB technology budgets are growing and where spend is slowing
• The continued shift towards subscription and platform-based services, and why SMBs increasingly prefer Everything as a Service models
• How AI investment is starting to materialise across real SMB use cases

Speakers:

• Nathan Marke: Chief Operating Officer at Giacom
• Karthik Pannala: Principle Analyst at Analysys Mason

Would you like access to the webinar slides? Please email marketing@giacom.com