Featured Content
Webinar
Where SMB tech spend is heading in 2026 and how MSPs and Resellers can profit from it
Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unveil the latest 5-year forecast for SMB technology investment.
Webinar
How MSPs Can Monetise AI: Episode 1 – Cranborne
Curious about how AI can drive real value for your business? Nathan Marke, Chief Strategy Officer at Giacom, and Ryan Wilson, Chief Technology Officer at Cranborne Technology, as they explore practical ways to leverage AI for growth and efficiency. Watch Now
Article
Microsoft 365 Copilot agents
The bedrock of all your technology portfolio. Backed by the UK’s most advanced carriers and operators, our connectivity and UC services are robust, versatile and ready to support your customers’ digital future. Find Out More
Article
AI Powered Devices
Explore our wide range of wholesale and network billed mobile solutions, from the UK’s leading networks. Giacom helps you bring mobile into your portfolio seamlessly, driving long-term recurring revenue. Find Out More
Browse by Experience Level
Beginner – Understanding the AI landscape and identifying initial opportunities.
Start here to grasp the fundamentals of AI, its core business benefits, and how to introduce AI conversations to your customers. Build a foundational understanding of the market potential.
Webinar
How MSPs Can Monetise AI: Episode 1 – Cranborne
Curious about how AI can drive real value for your business? Nathan Marke, Chief Strategy Officer at Giacom, and Ryan Wilson, Chief Technology Officer at Cranborne Technology, as they explore practical ways to leverage AI for growth and efficiency.
Article
Microsoft 365 Copilot
Productivity, infrastructure, cybersecurity and backup – all from the world’s leading cloud providers. As the UK’s largest provider of Microsoft Tier 2 licensing, we’ll help you the scale effortlessly and maximise profits.
Article
AI Powered Devices
Explore our wide range of wholesale and network billed mobile solutions, from the UK’s leading networks. Giacom helps you bring mobile into your portfolio seamlessly, driving long-term recurring revenue.
Article
Who Protects Us from AI-Phishing: Humans or AI?
Phishing isn’t what it used to be. Today’s threats are powered by AI deepfake voice calls, realistic email spoofing, and adaptive social engineering tactics that evolve faster than traditional security can keep up.
Article
From Beach Break to AI Breakthrough
As AI reshapes how we search, work, and serve customers, resellers and MSPs face a unique opportunity to lead the charge. Here’s how a summer holiday turned into a wake-up call—and what it means for your business.
Copilot
Get to Grips with Microsoft 365 Copilot
In this series of online workshop our Microsoft 365 experts will give you a no-nonsense look at how Microsoft 365 Copilot can help your customers work smarter and faster.
Made for MSPs who want more than just the pitch, this is about seeing Microsoft 365 Copilot in action.
Intermediate – Practical implementation, product integration, and strategic differentiation.
Explore detailed guides on integrating specific AI products (like Copilot) into your existing portfolio. Learn best practices for packaging, pricing, and articulating the value of AI solutions to drive sales.
Webinar
How MSPs Can Monetise AI: Episode 2 – Kascade
In this exclusive interview, Nathan Marke, Chief Strategy Officer at Giacom, speaks with Barry Coombs, Chief Technology Officer at Kascade, about how Kascade is navigating the complexity of generative AI to develop a clear value proposition for clients.
Article
Automating Repetitive Tasks: How AI Agents Are Returning Time to Businesses
Many companies still struggle with their employees being weighed down by monotonous, manual tasks. Discover how AI Agents can help.
Article
From Beach Break to AI Breakthrough
Expert – Scaling solutions, managing complex deployments, and long-term strategy.
Dive into advanced deployment scenarios, security considerations, and strategic planning for maximizing AI revenue streams. Get expert insights on scaling your AI-driven services for maximum profitability and recurring revenue.
Article
Automating Repetitive Tasks: How AI Agents Are Returning Time to Businesses
Webinar
Where SMB tech spend is heading in 2026 and how MSPs and Resellers can profit from it
Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unveil the latest 5-year forecast for SMB technology investment.
Article
Why Cyber Security is becoming a battle of AI vs AI?
Harriet Robbins, Security Practice Lead at Giacom, explains why cyber security is increasingly becoming a battle of AI versus AI.
Browse by Content Type
Videos – Quick, digestible, and insightful visual learning.
Access exclusive on-demand webinars, expert interviews, and bite-sized video explainers. Learn new strategies and get market insights directly from industry leaders in a visual format that saves you time.
Where SMB tech spend is heading in 2026 and how MSPs and Resellers can profit from it
Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unveil the latest 5-year forecast for SMB technology investment.
How MSPs Can Monetise AI: Episode 1 – Cranborne
Curious about how AI can drive real value for your business? Nathan Marke, Chief Strategy Officer at Giacom, and Ryan Wilson, Chief Technology Officer at Cranborne Technology, as they explore practical ways to leverage AI for growth and efficiency.
How MSPs Can Monetise AI: Episode 2 – Kascade
In this exclusive interview, Nathan Marke, Chief Strategy Officer at Giacom, speaks with Barry Coombs, Chief Technology Officer at Kascade, about how Kascade is navigating the complexity of generative AI to develop a clear value proposition for clients.
Articles – Deep dives, practical guides, and comprehensive strategy.
Explore in-depth thought leadership pieces, step-by-step implementation guides, and market analysis reports. Use these actionable articles to refine your business strategy and successfully pitch AI to your clients.
Why Cyber Security is becoming a battle of AI vs AI?
Automating Repetitive Tasks: How AI Agents Are Returning Time to Businesses
Many companies still struggle with their employees being weighed down by monotonous, manual tasks. Discover how AI Agents can help.
From Beach Break to AI Breakthrough
Products – Specific product knowledge, features, and sales enablement.
Find technical specifications, feature overviews, and detailed commercial guides for our AI-focused portfolio. This is your go-to resource for understanding, selling, and deploying our key AI products effectively.
Microsoft Copilot
Automating Repetitive Tasks: How AI Agents Are Returning Time to Businesses
Webinar
Where SMB tech spend is heading in 2026 and how MSPs and Resellers can profit from it
Nathan Marke, Giacom Chief Strategy Officer is joined by Karthik Panala, Principal Analyst at Analysys Mason in our biannual webinar as they unveil the latest 5-year forecast for SMB technology investment.
Article
Why Cyber Security is becoming a battle of AI vs AI?
Wherever you are on your AI journey Giacom are here to help.
Our AI specialists are on hand to answer questions, talk through opportunities, or help with technical queries.
Frequently Asked Questions
- Will AI replace my customers’ staff?
- How do I price AI services?
- What if my customer asks about competitors?
- Is AI secure enough for regulated industries?
- How do I get started selling AI solutions?
- How long does it take to deploy AI solutions?
- What training do my customers’ staff need for AI?
- Can I offer AI as a managed service?
- How do I demonstrate ROI on AI to my customers?
Will AI replace my customers’ staff?
No, AI isn’t here to replace people – it’s here to help them work smarter. Think of AI as a tool that handles the repetitive, time-consuming tasks, freeing up your customers’ teams to focus on the work that really matters. It’s about boosting productivity and job satisfaction, not cutting jobs. When you position AI this way, you’re helping your customers see it as an investment in their people, not a replacement for them.
How do I price AI services?
Pricing AI services works best when you focus on the value you’re delivering, not just the cost of the technology. Start by understanding what problems you’re solving for your customer – are you saving them time, reducing errors, or helping them serve more customers? Price based on these outcomes. You can bundle AI tools with your existing managed services, offer tiered packages, or use a per-user model. We’re here to help you work out the right approach for your business.
What if my customer asks about competitors?
Be honest and confident. Focus on what makes your solution right for them – your local expertise, ongoing support, and understanding of their specific business needs. Large AI providers can’t offer the personalised service and industry knowledge you bring. You’re not just selling technology; you’re a trusted partner who’ll be there to help them get the most from their investment. That’s something the big players simply can’t match.
Is AI secure enough for regulated industries?
Yes, when it’s implemented properly. Many AI solutions, including Microsoft Copilot and Azure AI services, are built with enterprise-grade security and compliance in mind. They meet standards like GDPR, ISO 27001, and industry-specific regulations. The key is choosing the right tools and configuring them correctly – and that’s where your expertise comes in. You can help customers understand data handling, privacy controls, and compliance features, positioning yourself as the expert who ensures they stay secure and compliant.
How do I get started selling AI solutions?
Start with what you already know. If you’re selling Microsoft 365, Copilot is a natural next step. Focus on one or two AI solutions that solve real problems for your existing customers. We’ve got training, marketing materials, and technical support to help you build confidence. You don’t need to be an AI expert overnight – just be curious, learn as you go, and lean on us when you need help.
How long does it take to deploy AI solutions?
It depends on the solution, but many AI tools like Microsoft Copilot can be deployed in hours, not weeks. The key is proper planning – understanding what your customer needs, ensuring their existing infrastructure is ready, and providing good training for their team. We’ll help you scope projects realistically so you can set the right expectations and deliver a smooth rollout.
What training do my customers’ staff need for AI?
Less than you might think. Modern AI tools are designed to be intuitive – they work within familiar applications like Outlook and Teams. Most users need just a short introduction to get started, then they learn by doing. Focus on showing them practical use cases relevant to their roles. We’ve got resources to help you create simple, effective training that gets teams up and running quickly.
Can I offer AI as a managed service?
Absolutely. AI is perfect for managed services because customers need ongoing optimisation, monitoring, and support to get the best results. You can offer AI management as part of your existing packages or as a standalone service. This gives you recurring revenue whilst helping customers maximise their AI investment – it’s a win-win.
How do I demonstrate ROI on AI to my customers?
Focus on measurable outcomes. How much time will it save? How many more customers can they serve? What errors will it prevent? Start with a pilot project in one department, track the results, and use that success to expand. Customers respond to real numbers – hours saved per week, tasks automated, or revenue opportunities identified. Make it tangible and the ROI speaks for itself.
Featured AI Webinar Series
How MSPs Can Monetise AI
Dive into our exclusive webinar series designed to help MSPs and Tech Resellers transform AI complexity into revenue opportunities. Start watching now to secure your competitive edge in the evolving AI landscape.
Webinar
How MSPs Can Monetise AI: Episode 1 – Cranborne
Curious about how AI can drive real value for your business? Nathan Marke, Chief Strategy Officer at Giacom, and Ryan Wilson, Chief Technology Officer at Cranborne Technology, as they explore practical ways to leverage AI for growth and efficiency.
Webinar
How MSPs Can Monetise AI: Episode 2 – Kascade
In this exclusive interview, Nathan Marke, Chief Strategy Officer at Giacom, speaks with Barry Coombs, Chief Technology Officer at Kascade, about how Kascade is navigating the complexity of generative AI to develop a clear value proposition for clients.
Webinar
How MSPs Can Monetise AI: Episode 3 – Techcare
In this exclusive interview, Nathan Marke, Chief Strategy Officer at Giacom, speaks with Lewis Lydiard, Service Delivery Director at Techcare, about how the company is transitioning from a traditional MSP to a strategic consultancy by embracing agentic AI.
Wherever you are on your AI journey Giacom are here to help.
Our AI specialists are on hand to answer questions, talk through opportunities, or help with technical queries.
Our friendly team can provide you with all of the information you need to begin your AI journey.
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