Giacom brings partner community together at Imagine Nation

Time to read

2 minutes

Date published

September 2026

Reimagined, an exclusive celebration of Giacom’s partner community combining live music, DJs, food and drink with an afternoon and evening of networking at one of London’s most renowned nightclubs.

For its third year, Imagine Nation moved to fabric, transforming the venue into a nostalgia-filled celebration of 1990s club culture. The line-up was headed by legendary dance music DJ Judge Jules, with sets from K-Klass, BBC Radio 1 DJ Charlie Hedges and Fusion Girls, alongside live tribute performances celebrating The Prodigy, Red Hot Chili Peppers and The Stone Roses.

Giacom carried the 90s theme throughout the venue with a visual identity and event design paying homage to the era’s music, fashion and nightlife. Partners were able to move between the different spaces at fabric throughout the afternoon and evening, with food and drinks served across the venue. British TV favourite Basil Brush also joined the event, entertaining partners and guests throughout the evening.

As with previous years, Imagine Nation had no presentations, sales pitches or formal agenda. Instead, the event was designed to give Giacom partners a chance to step away from the usual business setting, reconnect with peers, make new contacts and spend time with the Giacom team in a relaxed setting intentionally different from a traditional industry event.

Street Soccer Foundation also joined the event as part of Giacom’s continued support for The Big Goal, a channel-wide initiative helping to tackle youth homelessness. The programme funds Street Soccer Foundation academies that provide young people with training, mentoring and support to build skills and create pathways into education or employment. Imagine Nation merchandise was sold throughout the event, with all proceeds going to The Big Goal.

Partners attending Imagine Nation were also given the first details of Imagine Live, Giacom’s latest conference-style event taking place on 21 January 2027 at Convene Sancroft, St Paul’s, London. The event will bring together Giacom’s whole partner community and draw on expertise from across the business and its product portfolio. Attendees will have the freedom to shape their own agenda by choosing the seminars and workshops most relevant to them. Sessions will focus on market insight, emerging opportunities and practical ways partners can grow revenue and improve profitability.

Terry O’Brien, CEO at Giacom, said: “Imagine Nation has always been about giving something back to our partners and creating an opportunity for everyone to switch off from the day-to-day, catch up with old friends, meet new people and enjoy being part of this brilliant community.

“A huge thank you to everyone who joined us, to our sponsors for their support and to all the teams involved in putting the event together. Seeing so many of our partners together at fabric was fantastic, and we’re looking forward to bringing everyone together again at Imagine Live in January.”

Imagine Nation: Reimagined was supported by gold sponsors CityFibre, Barracuda, BT Wholesale and EE, alongside silver sponsors Acronis, Voiceflex, Huntress, Vodafone Business, Fidelity Energy, Pangea and Sky Business Wholesale.