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Recording Date and Time June 13, 2024 1:00 pm
Duration 1 hour

Where UK SMBs will spend their money in 2024 and how to make sure they spend it with you

Hot off the May ’24 release of Global consulting firm Analysys Mason’s latest Global SMB Technology Market forecast, Giacom COO Nathan Marke has teamed up with Karthik Panala, Principal Analyst at Analysys Mason to provide a bespoke deep dive into what the forecasts mean for the outlook for the UK Channel community.

One not to miss for any Reseller or MSP keen on keeping bang up to date with technology spending trends and their implications on growth.


Section 1: Introduction

  • About the presentation
  • Scope and coverage

Section 2: Market Context

  • SMB landscape
  • SMB IT spending behaviours
  • 2024 outlook
  • Key trends and impact on SMBs

Section 3: Worldwide SMB IT Spending Trends

  • Worldwide SMB IT spending and growth
  • Trends by category
  • Trends by region

Section 4: UK Spending Trends

  • UK SMB market overview
  • Spending and growth by category
  • Opportunity assessment by industry vertical
  • Channel preferences and growth


  • Nathan Marke – Chief Operating Officer, Giacom
  • Karthik Panala – Principal Analyst, Analysys Mason