Midas Communications Limited
From Reseller to MSP
Midas evolved their business with Software, Services and expert support from Giacom.
About Midas Communications Limited
Through more than 25 years of experience supporting businesses with their communication needs, the ethos of Midas Communications Limited has remained constant: to make technology work to enhance business efficiency.
Driven by a commitment to providing the very best customer experience, Midas Communications Limited adopts a consultative approach, embedding themselves within a company over the long term, and adapting to their ongoing needs.
This shared philosophy has underpinned a long partnership between Midas Communications Limited and Giacom.
“The support we receive from Giacom is second to none, from the Premium Assist team, to our Account Manager, Sam Smith. Giacom are an extension of the Midas team, and our long-standing partnership is a testament to its success.”
Keith McBride – Director, Midas Communications Limited
Business Challenge
As Midas Communications Limited looked to expand and compete for larger, more complex opportunities, they recognised that to grow effectively, they needed access to a broader range of solutions that would allow them to meet the diverse demands of modern businesses.
However, operating with lean resources, every hour of their team’s time needed to be spent where it delivered the greatest value, supporting customers and driving growth. Instead, too much of that time was being consumed by manual, administrative tasks. Core processes such as billing and payment collection relied on disjointed, time-consuming methods, while customers had no way to self‑serve.
Balancing their ambition to diversify with the reality of limited resources, Midas Communications Limited needed to modernise and streamline their operations while simultaneously expanding their capabilities. Doing both at once would require the right partner, the right technology, and the right strategic support.
The Solution
To support their growth ambitions and streamline their operations, Midas Communications Limited turned to Giacom for both software and services. Giacom now provides Midas Communications Limited with a comprehensive suite of mobile, cloud, and connectivity products for their end customers, alongside the software tools needed to manage, support, and bill those services efficiently.
A key part of their operational transformation was the integration of Giacom’s billing platform, Abillity, with GoCardless. Previously, Midas Communications Limited spent unnecessary time managing customer records across two systems, manually exporting data, adjusting files, and validating information before payments could be taken. With the integration in place, the entire workflow is automated, and collections happen accurately and on time, every time.
Giacom’s Managed Service, Premium Assist, uncovered previously missed revenue and implemented estate‑wide price rises. Midas communications Limited can now be sure they are maximising revenue, billing with accuracy, and maintaining the healthy profit margins needed for sustainable growth.
To further reduce the operational strain, Midas Communications Limited implemented Giacom’s end‑user self‑service portal, Billnow. Their customers can now manage their own billing and mobile estates themselves.
Giacom’s support also extends beyond technology. Giacom Account Manager, Sam Smith, regularly meets face‑to‑face with the team at Midas Communications Limited, taking time to dig into their data and help them fully harness the potential of their software tools. This proactive, personal approach ensures Midas Communications Limited continues to improve operational efficiency and identify new opportunities to work smarter, not harder.
“The software tools provided to us by Giacom have transformed our operations. From automating processes, to enabling our customers to self-serve, Giacom have given us time back to focus on what matters most, and to look forward to what comes next.”
Darren Kirwan – Director,
Midas Communications Limited
Business Outcome
The combined offering of software and services from Giacom assisted Midas Communications Limited to meet their growth ambitions and streamline their operations. Midas Communications Limited has successfully evolved from a predominantly mobile and connectivity reseller into a Managed Service Provider.
IT services now account for 13% of total revenue, and they have expanded their team to support increasing customer demand. Their broadened product portfolio has allowed them to pursue and win larger, more complex opportunities, helping them deepen relationships with existing customers as well as attract new ones.
Most impressively, they have achieved almost 40% organic growth over the past three years, demonstrating the impact of having the right technology, automation, and partner support in place.
Together, these outcomes highlight a business that has modernised, grown, and positioned itself strongly for the future, powered by a strategic partnership and a clear vision for smarter working.
“Working with Giacom has enabled us to successfully evolve into a Managed Service Provider, adding IT Services to our portfolio whilst simultaneously streamlining our operations.”
Keith McBride – Director, Midas Communications Limited